The Canale C
Canale & Associates Canale & Associates - Business Development and New Media

Canale & Associates is positioned at the intersection of business development and media usage, helping clients utilize interactive media, often in conjunction with other media, to grow their enterprises.

The primary focus is on developing an integrated media strategy that can help clients achieve a wide array of strategic objectives: increasing revenues, generating leads, improving internal and external communications, attracting investors, and building brand awareness. The process includes exploring numerous options including search engine marketing, social networking, mobile delivery and email marketing. It also involves integrating the online marketing components into other media being used, enhancing the impact of all channels.

The company’s principal, Ed Canale, has worked in media for over 30 years with much of his career having been spent at The Sacramento Bee, the Sacramento region’s leading media outlet. He created in 1996 and grew it into the region’s leading web site. He’s also launched and managed six other internet sites that when combined reached more than 2.2 million unique visitors per month and generated over $16 million in annual revenues. His extensive background in both print and online includes having held The Bee’s most senior positions in Interactive Media, Strategic Planning, Marketing & Public Affairs, and Business Development.

Because of his broad background, Ed can offer clients a wide range of services, with an emphasis on interactive media and its role in strategy, communications and marketing. He has extensive experience negotiating and managing strategic partnerships, as well as developing and launching new products and services.